Models Prefer offer an extensive range of makeup, skincare, fragrance and haircare products. A new range of beauty accessories were developed to appeal to a young, fashion-conscious audience (18-25 yrs). Overall matt black packaging with silver foil highlights provides strong visual shelf blocking while confirming the brands premium positioning and connection to the world of fashion models. Bright coloured typography enables consumers to navigate easily between the eye wear, nail wear and body wear ranges.
