Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.
Wiltshire developed a new range of baking tools that is sold exclusively in Woolworths. The sub-brand name, Art of Baking, was developed to communicate an aspirational feel for the range. A soft pastel colour palette and vintage design elements within a modern architecture aims to standout and gain recognition within the category. At-home family imagery enhance a connection with mothers/caregivers, whilst finished products in the foreground inspire ideas to create.
