Fab understands it’s important to know not only what ingredients are in the products you and your family use, but also why they are in there.
Fab’s goal is to provide clear and easy to read information about the products you trust in your home. The Fab brands’ new direction is to hold the position as ‘the leader of fragrance’. After many years using coloured arrows around the brand name, we created a coloured ribbon device to communicate a sensorial feel, whilst maintaining consumer recognition. A modern, floral illustration style surrounds the brand name, creating a strong connection between the brand name and fragrance. The centrally focused pack architecture creates strong shelf blocking when ranged together.
.
