Dynamo & Cold Power Smart Shot received a ‘Highly Commended’ recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.
Results:
Growth of 4.3% (average sales in liquids 6 months post launch vs. 6 months pre launch). Dynamo growth at 9.1%.
Product Innovations:
• A new, innovative range for the “in-wash” section of the detergent category.
• This ‘clever’ product provides a holistic and revolutionary offering to the consumer, with strong on shelf presence and cut through to attract new consumers.
• New dosing method for the category.
• Thick liquid prevents over flow when dosing, meaning no dripping or mess.
• Smaller packaging is easier to carry, store and better for the environment.
• Unique bottle shape for visual standout on shelf.
