The long-term partners of the hit FOX8 series Colgate returned as platinum sponsors for the highly anticipated 2013 season of Australia’s Next Top Model (ANTM). This seasons sponsors enjoyed enhanced editorial integration that extended over multiple touch-points and platforms. Tweak was engaged to develop a range of Point of Purchase (POP) material for the grocery channel that supported both the programme and sponsor’s brand objectives. Visually engaging POP was achieved by combining background graphic elements from ANTM’s style guide with large Optic White pack imagery and key product claim – 3 shades whiter teeth. The range included Aisle Blades, Floor Media, Display Pallet and outdoor Shopperscape.