Thins chips are Australia’s favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate real flavour and lift quality cues.
Tweak created new pack architecture and food photography that is in keeping with today’s modern food imagery. The revitalisation improves modernity, lifts quality cues and engages the consumer via tasty imagery. The Thins range is complimented by the recently launched ‘Limited Edition’ Steak Sandwich variety.