For Primo’s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals. We chose Primo’s signature red for the tray to connect the product with the brand’s well-loved heritage. Handcrafted typography was used as well as a woodgrain panel and rustic food styling to tell an ingredient story. We combined a recipe card illustration with fresh ingredients and a photograph of the finished product to celebrate appetite appeal.