Nerada’s range of Organically Grown Herbal Infusions include some of the more popular varieties and blends – Camomile, Peppermint, Rosehip, Lemon Myrtle. They are also naturally caffeine free. People have used herbs for both culinary and medicinal purposes for centuries.
The Nerada Organics range was refreshed to stay in touch with current category cues and strongly communicate its core benefit. The Organics logo was redesigned to visually standout across the range. The new packaging architecture helps to communicate the natural ingredients and increase flavour cues. To help consumers recognise their preferred flavours we adopted similar variant colours to those used on the previous packaging. This range update follows the successful evolution of the original Australian grown Nerada Tea which was recently voted Runner-up, Best Brand Refresh – PKN Shelf Shout Awards 2013.
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