Colgate-Palmolive is the market leader in fabric conditioners. The ‘Sensorial’ segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.The new design aims to improve shelf impact and reinforce Cuddly Aroma Therapy’s offering of fragrance. Tweak created a prominent droplet sub brand structure which is defined by an all over sensorial floral pattern. The droplet shape and colour palette achieve increased shelf shout and communicate the intense aroma fragrance in every drop. The design leverages the bottle shape, capturing a rhythmic synergy between the two.

Cuddly Aroma is featured in the PKN eNews.