Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout with appetite appeal for consumers looking for a great tasting snack.
Source: Retail World pg. 38 March 2018 excerpt.
“ Since 2015 the size of the popcorn segment has grown from $46 million to $78 million representing an increase of 70 per cent. With new brands
including Kettle entering the market, we expect that popcorn will continue to be the new battleground for manufacturers to fight for market share.”
The Kettle Popcorn range was featured PKN March-April 2018