Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes? The fact that it is naturally brewed using traditional techniques. We introduced a medallion into the neck label which depicts a traditional barrel used to brew soy sauce, which is accompanied by the tradition asian script. Gold foil asian design borders and trim convey a traditional asian feel and cue quality. The ‘Naturally Fermented’ claim is proudly housed within a bold gold foil strip bringing context to the barrel graphic. The range is blocked together through the use of black vignetting, gold foil trim and focus on the word SOY.