Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background. The unique whitening function of each variant is achieved using a coloured abstract graphic that links to the variant name.
Colgate Optic White Expert Range was featured in PKN eNews
