Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference.
The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
The design emphasises the handcrafted nature of Kettle chips by blending rustic and hand drawn elements and bold ingredient imagery that engages the consumers.
Tweak has worked with Snack Brands for over five years including Thins, Popped, and The Natural Chip Company.

Kettle is featured in the PKN eNews.