Tweak crafted fun and colourful packaging with lots of shelf shout to launch Veggie Rings, a kid friendly lunchbox snack from The Natural Chip Co. into the market. 

The sub brand name, Veggie Rings, is the hero of the pack and works in tandem with the playful vegetable characters to signal the natural ingredients and health claims.

The natural textured typography, green grass hills and bright colours reinforce that this is a healthy, tasty snack.