Charcoal is a trending ingredient in the personal care category and Tweak’s packaging for the new Palmolive Men’s Charcoal Soap communicates confidence and purpose.
The clarity of the black packaging and the simple design underpin the trending ingredient – charcoal – reinforcing the product has nothing to hide and standing out in a busy store environment.
Adding foil detailing lifts the product into the premium market and appeals to the discerning modern man.


Palmolive Men Charcoal Soap was featured on PKN eNews May 2019