Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.
The distinctive brand mark adds personality to the unique square-bottomed pack, boosts shelf impact, and clearly reflects the brand essence at first glance.
Tweak has worked with Snack Brands for over five years including Thins, Popped, and The Natural Chip Company.
Kettle is featured in the PKN eNews.
