6 Dec 2016Gatorade Liquid Concentrate
For the first time Gatorade is available as a liquid concentrate in a one litre bottle (Blue Bolt and Lemon Lime flavours).
Year: 2016
6 Dec 2016
26 Oct 2016Kettle Popcorn
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
26 Oct 2016Cuddly Anti-Wrinkle
Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN
26 Oct 2016Emporia Facial Tissue
The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.
26 Oct 2016Kettle Sweet Potato
Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.
25 Jul 2016Massel
Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.
9 Jun 2016Palmolive Oil Infusions
Tweak’s refined packaging for Palmolive Oil Infusions captures the sensory experience of the range, highlights the premium plant-based formulations, and complements the brand’s heritage. Drawing on the past with botanical illustrations and an amber bottle inspired by vintage medical bottles, the design marries with the present with its use of contemporary colours, modern typography and natural cues to capture the quality of the
14 Apr 2016Kettle Chips Range
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
13 Apr 2016Ajax Spray n’ Wipe Shrink Sleeve
Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.
21 Apr 2016Hooplas
Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.
14 Apr 2016Maxima
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
9 Mar 2016EMPORIA® flushable wipes
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.