With environmental issues becoming more important to consumers and corporations, eco-friendly products are making it into more shopping baskets. Tweak designed ECO, a sub-brand identity with a strong shelf presence that can be proudly rolled out across the Palmolive ECO dish washing range. Key claims are housed within a green band while simple iconography and bold typography underline the brand’s transparency around its green credentials. The ECO logotype, powered by nature tagline and endorser logo on an uninterrupted white background communicate the key proposition at a glance. A horizontally banded architecture connects individual packs for more shelf shout.