For The Natural Chip Co. Lentil Craves, Tweak created packaging that communicates the brand’s flavour credentials and sub-brand’s better for you positioning. A textured buff banner heroes the Lentil Craves sub-brand, spotlights the health claims and brings consistency to the range. Bold colours and appetising ingredient photography provide flavour standout. An all over textured wash and brush style borders and panels signify the 100% natural claim and add a tactile, natural quality.