29 Aug 2018Palmolive Foaming Hand Wash
The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.
Front Page News
29 Aug 2018
7 Aug 2018Massel Evolution
Massel’s new packaging features a natural fresh look that is synonymous with its brand values.
12 Jun 2018Cuddly Aroma Intense
Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.
29 Aug 2018Green4Air – Vertical Wall Garden
Tweak developed visually contemporary packaging to launch Green4Air's innovative vertical wall garden into the busy hardware store environment. The packaging references the product’s distinctive shape and vibrant colours on all sides to successfully communicate its function and style. Visually strong displays can be achieved by alternating the packaging sides to attract in-store
31 Aug 2017The Natural Chip Co. Range
We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.
17 Jul 2018Divine Blends Limited Editions
Ajax and Palmolive have come together to introduce new limited edition fragrances for 2018. Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience. Since its launch the range has experienced strong growth and customer
30 Aug 2017Sargents
Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.
31 Jul 2017Mersynofen
New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
30 Jul 2017AYAM™ Celebrating 125 Years
125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
29 Jul 2017Virasolve Cold Sore Cream
How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.
13 Mar 2018New Kettle Popcorn Flavours
Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
30 Jul 2017AYAM™ Soy Sauce
Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?
30 Jul 2017Narium
Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.
20 Jun 2017Gastrolyte Ready to Drink Pop-Tops
Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.
12 Jun 2017Cuddly Aroma Collections
Cuddly Aroma Collections is an amalgamation of the the previous Cuddly Aroma and Cuddly Collections.
20 May 2017Comfortis
Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.
19 May 2017Gatorade G Active
New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
16 May 2017Fluffy Fragrance Temptations Limited Edition
Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.
28 Mar 2017The Biltong Man
Biltong is a cured and air-dried beef delicacy, originating from South Africa. It is a great ready to eat snack, high in protein, low in fat, gluten free and preservative free.
13 Jun 2017Fluffy Divine Blends Line Extension
Fluffy Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience.
12 Apr 2017Bio-Organics
Bio-Organics brought Tweak on board to design a new sub range of vitamins and minerals for diabetics, called Glycemix.
26 May 2017Gatorade Fierce AFL range
Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
1 Apr 2017Cuddly Protect
Previously Tweak was commissioned to design the new Cuddly Anti-Wrinkle fabric conditioner for 50% less wrinkles.
6 Dec 2016Gatorade Liquid Concentrate
For the first time Gatorade is available as a liquid concentrate in a one litre bottle (Blue Bolt and Lemon Lime flavours).
26 Oct 2016Kettle Popcorn
Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
26 Oct 2016Cuddly Anti-Wrinkle
Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN
26 Oct 2016Emporia Facial Tissue
The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.
26 Oct 2016Kettle Sweet Potato
Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.
25 Jul 2016Massel
Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.
9 Jun 2016Palmolive Oil Infusions
Tweak’s refined packaging for Palmolive Oil Infusions captures the sensory experience of the range, highlights the premium plant-based formulations, and complements the brand’s heritage. Drawing on the past with botanical illustrations and an amber bottle inspired by vintage medical bottles, the design marries with the present with its use of contemporary colours, modern typography and natural cues to capture the quality of the
14 Apr 2016Kettle Chips Range
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
13 Apr 2016Ajax Spray n’ Wipe Shrink Sleeve
Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.
21 Apr 2016Hooplas
Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.
14 Apr 2016Maxima
Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
9 Mar 2016EMPORIA® flushable wipes
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
7 Jul 2015Palmolive Body Polish Pack + POS
Palmolive launches Body Polish – a new subrange of premium positioned shower gels offering unique product qualities, including real kiwifruit & apricot seeds for exfoliation, and fruit extracts with anti-oxidant properties.