Palmolive launches Body Polish – a new subrange of premium positioned shower gels offering unique product qualities, including real kiwifruit & apricot seeds for exfoliation, and fruit extracts with anti-oxidant properties. The key proposition of the brand is based on the authenticity of real ingredients. The brand personality is enthusiastic, positive, and enjoys the little pleasures that life brings. The clear packaging form combined with a clear label maximises product show through allowing the consumer to see the seeds and colour. Restrained, clean typography sets the premium tone, while the fresh fruit photography looks good enough to eat. The point of sale material is designed to hero the product form, bring its unique characteristics to life, and proudly communicate the key product attributes. Inspired by market freshness; brown paper texture and white paneling sets the backdrop, allowing the richly coloured packaging and bold typography to pop. The packaging form is composed within a burst of fruit, seeds, and gel, creating a sense of energy and fun around the product, as well as clearly showing the real ingredients inside. The typography is set to highlight key product benefits such as ‘Real Seeds’ and ‘Exfoliating’.
Palmolive Body Polish is featured in the PKN eNews.
