The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.

Elegant, confident and modern, the new packaging has pretty floral graphics on a simple white background that evokes the brand’s essence of enriched fragrance and luxury.

The shrink-wrapped label envelops the premium decanter for seamless flow of the design while maximising shelf impact.