Fluffy Pure Scents is aimed at the consumer who enjoys a vibrant and long-lasting fragrance but is limited by hypoallergenic choices in the market. Tweak’s packaging blends sensitive product cues such as a soft, white and light background with the indulgent fragrance claims. The fluid ‘Scents’ typography and the soft creamy coconut cameo highlight the product’s point of difference while the subtle pastel blue accents highlight the fragrance and sensitivity claims.