1 Jul 2021Primo Chicken Dippers
Primo Chicken Dippers are one of a kind in the snacking small goods category. Tweak created packaging that followed the successful Primo Stackers brand equities of healthy, convenient and tasty snacking.
Year: 2021
1 Jul 2021
9 Oct 2021Massel Asian Stock Range
Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy.
9 Oct 2021Colgate Optic White Expert Range
Tweak’s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.
9 Oct 2021Nicaway
When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak’s revolutionary design heroes the brand logotype, leverages the brand’s benefits and improves navigation at point of purchase.
1 Jul 2021Palmolive Dishwashing Liquid Range- Redesign
When Tweak was asked to redesign the Palmolive Dishwashing Liquid range from bottle labels to full shrink wrap labels...
6 Jul 2021Primo Season’s Greetings Ham- NPD
For Primo’s new Season’s Greetings hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product.
8 Apr 2021Nerada Tea Probiotics
Nerada has created a range of herbal infusions with added probiotics to appeal to a more health-conscious consumer. Inspired by the ingredients in each blend, Tweak designed packaging that clearly communicates the functional benefits of each variant and that has a distinct on-shelf personality.
8 Apr 2021Fluffy Freshen Up
When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience.
9 Mar 2021The Natural Cracker Co. – New Flavours
Since hitting the shelves in early 2019 The Natural Cracker Co. range of 100% natural crackers has seen a strong uptake by consumers.
27 Apr 2021Ajax Professional
Tweak's revolutionary shrink wrap label for the Ajax Professional range visually disrupts in a crowded category, optimises brand communication and amplifies premium performance claims.