26 Oct 2016

Cuddly Anti-Wrinkle

Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN

26 Oct 2016

Emporia Facial Tissue

The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.  

26 Oct 2016

Kettle Sweet Potato

Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.  

25 Jul 2016

Massel

Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.

9 Jun 2016

Palmolive Oil Infusions

Tweak’s refined packaging for Palmolive Oil Infusions captures the sensory experience of the range, highlights the premium plant-based formulations, and complements the brand’s heritage. Drawing on the past with botanical illustrations and an amber bottle inspired by vintage medical bottles, the design marries with the present with its use of contemporary colours, modern typography and natural cues to capture the quality of the

13 Apr 2016

Ajax Spray n’ Wipe Shrink Sleeve

Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.

21 Apr 2016

Hooplas

Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.

14 Apr 2016

Maxima

Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.

30 Apr 2015

AYAM™ Curry Pastes Range

The AYAM™ Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.

24 Mar 2015

SKINS 400 Series

SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.

3 Mar 2015

AYAM™ Stir Fry Sauce

The AYAM™ Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM™ is known for.

Emporia Toilet Tissue

Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region. 

Gatorade Fierce Apple

Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.