8 May 2018Tweak’s design simply and elegantly conveys taste and premium cues, beginning with the expressive script used for ‘Taste Sensations’, which is underscored by an emotive product descriptor, ‘Decadent Flavour Collection’.
21 Sep 2018Following the successful launch of the Kettle Popcorn bag, the range was expanded to include a convenient cup format. The smaller serving size and easy to hold format taps into the consumer demand for snacking on the go. Available in three varieties: Honey & Butter, Salted Caramel, Sweet & Salty. The Kettle Popcorn Cups was featured on PKN eNews October 2018 Source: Food&Drink Sept. pg 34 ...from the Exberry Colouring Foods, GNT. Popcorn goes premium
29 Aug 2018In a heavily saturated category, Ostelin needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers.
28 Nov 2018The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.
28 Nov 2018Tweak adapted the existing Luminous Oils brand look and extended the range for the Australian market.
29 Aug 2018The market for foaming hand wash has exploded in recent years and the challenge for Tweak was to create packaging that would set Palmolive apart in the crowded category.
7 Aug 2018Massel’s new packaging features a natural fresh look that is synonymous with its brand values.
12 Jun 2018Following the global Cuddly Aroma Intense packaging design, Tweak extended the range with two new fragrance variants.
29 Aug 2018Tweak developed visually contemporary packaging to launch Green4Air's innovative vertical wall garden into the busy hardware store environment. The packaging references the product’s distinctive shape and vibrant colours on all sides to successfully communicate its function and style. Visually strong displays can be achieved by alternating the packaging sides to attract in-store
17 Jul 2018Ajax and Palmolive have come together to introduce new limited edition fragrances for 2018. Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience. Since its launch the range has experienced strong growth and customer
13 Mar 2018Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.