28 Nov 2024Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image. The goal was to highlight Nerada's craftsmanship while capturing Australia's adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.
28 Nov 2024After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage,
20 Sep 2024The AYAM™ brand is deeply rooted in authentic Asian tradition, which, combined with its 100% natural product credentials, shaped the design direction. The background of woven bamboo and rice sheath pays homage to traditional Asian rice harvesting and connects with nature. Vibrant colours and bold typography enhance navigation and lend a contemporary, foodie aesthetic.
24 Jun 2024When Tweak set out to capture the essence of natural ingredients in Palmolive's Philippines hair care range, it focused on sensorial visuals to also illustrate the brand’s luxurious credentials. Usinghyperreal photography and radiant lighting to spotlight glistening oil and moisture droplets, the design elevates small details to create a sensory connection with
18 May 2024After successfully redesigning the AYAM™ paste range, we were tasked with extending the new look to the AYAM™ Satay range. The food styling took on a traditional flair, featuring mouthwatering recipes served on banana leaves atop a wicker plate.
12 Apr 2024Tweak was assigned to create the key visual for the Colgate MaxFresh Flavours Toothpaste range. This visual serves as a versatile design element, adaptable for both print and online applications, to promote the product line.
20 Sep 2024The AYAM Hawker Market curry and soup ranges expand on the authentic hawker market story, with different street scenes and food photography to set the ranges apart from the original stir-fry range.A traditional blue ceramic pot with copper serving spoon is used for curry and a deep white bowl with an Asian soup spoon denotes soup.