6 Dec 2022Tweak’s redesign of the AYAM™ paste range elevates quality perceptions and improves shelf navigation. We retained the brand’s heritage – brandmark, bright variant colour backgrounds and signature yellow lid – for familiarity and cohesion.
1 Dec 2022Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand’s credentials.
6 Jul 2022AYAM™ is the leader in the Australian coconut milk/cream category but with new entrants in the market it was time for a brand refresh.
19 Apr 2022When Thins Veggie Snaps launched in the savoury snacking category, Tweak designed a vibrant visual language to position it as a full of flavour, better-for-you snack from Australia’s Thins brand. We used a vibrant colour palette and fresh roasted ingredient photography to hero the chips.
14 Jun 2022To launch Cuddly Pure & Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid – to highlight its eco-friendly credentials and nature-based ingredients.
3 May 2022The Ajax Spray n’ Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit – build off the well-loved range.
15 Mar 2022The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market.
15 Feb 2022Palmolive dishwashing liquids are a household name. So when the Complete range launched, Tweak created packaging to reflect its brand promise and sell its key hard-working ingredients and cut through cleaning power.
3 May 2022Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.
15 Feb 2022Tweak’s design for Cuddly Care & Protect communicates its fragrance and softness while highlighting its antibacterial claims.