Brand-focused Design
Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.
Packaging
Endurance – Gatorade
Gatorade developed an advanced hydration formula for consumers who have a high level fitness program.
Fish For Dogs – Safcol
This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf.
Category Review
Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.
Dynamo – Colgate-Palmolive
The leading Dynamo brand required a refresh that signalled its premium and advanced technology positioning.
Spree – Colgate-Palmolive
An evolution of the Spree brand required simple, clear graphics for more effective communication.
Clever Communication Cues
Palmolive for men needed a refresh...
Category Review
New products satisfy the coffee critic.
Category Review
The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.
2x Ultra – Colgate-Palmolive
The detergent category was downsizing its ranges for more convenient and eco friendly packaging.
Gatorade Range – PepsiCo
The Gatorade brand was refreshed due to consumer trends and new offerings in the market place.
Propel – PepsiCo
Propel innovated a new fitness water that provides vitamins and electrolytes without the calories