Dynamo & Cold Power developed a Smart Shot range to innovate in the new “in-wash” section of the detergent category. This product needed to communicate innovation, new washing experience and modern technology positioning. We designed a new bottle shape and in wash dosing cap to create a different format experience and visually stand out on shelf. The label design created a strong sub brand communication to help visually pull it apart from the core range and signal this is a unique product.
