{"id":900,"date":"2014-07-21T12:04:18","date_gmt":"2014-07-21T02:04:18","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=900"},"modified":"2015-08-14T04:11:41","modified_gmt":"2015-08-14T04:11:41","slug":"fluffy-divine-blends-2014","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/fluffy-divine-blends-2014\/","title":{"rendered":"Fluffy Divine Blends"},"content":{"rendered":"

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Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).<\/div>\n
The recent addition of the new Warm Vanilla & Creamy Coconut variant provides greater fragrance diversity for the range and reinforces Fluffy’s fragrance leadership positioning.<\/div>\n

Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share.\u00a0As a market leader, Fluffy seeks to delight the hedonist consumer that is looking for new experiences and fragrances. Fluffy Divine Blends is a new fabric conditioner that skilfully blends two scents together to deliver a fresh burst of life to your clothes for an uplifting sensorial experience. The packaging graphics offer a unique and premium look while maintaining Fluffy’s core brand values –\u00a0Positive, Irresistible, Surprising, Playful, Energetic<\/i>. It has a modern, fresh ingredient imagery swirling into a dark, rich navy blue background providing strong visual distinction and sub-brand ranging on shelf. Shrink wrapping helps to further enhance premium cues. The range launched with two divine fragrances; Lotus Flower & Sea Minerals and Pomegranate & Sandalwood.
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\n<\/a>\"Fluffy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":4557,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/900\/revisions\/4557"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}