{"id":6935,"date":"2019-04-10T11:16:50","date_gmt":"2019-04-10T01:16:50","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=6935"},"modified":"2021-03-12T09:57:30","modified_gmt":"2021-03-11T22:57:30","slug":"natural-cracker-co","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/natural-cracker-co\/","title":{"rendered":"The Natural Cracker Co."},"content":{"rendered":"<div>Following the success of The Natural Chip Co. potato chip comes the launch of The Natural Cracker Co. taking on the power brands in the cracker category.<\/div>\n<p><!--more--><\/p>\n<div>\n<div>\n<div>Tweak\u2019s design integrates the brand equities of \u2018natural\u2019 and \u2018taste\u2019 and achieves cut through shelf presence with strong appetite appeal.&nbsp;A central woodgrain board holds the brand mark, flavour descriptor and key claims to link the range. Variant colours and bold ingredient imagery ramp up the taste cues, while the accents of green gum leaves, wheat and fauna highlights the core attributes of natural.<\/div>\n<\/div>\n<\/div>\n<p>Natural Cracker Co. was featured on <a href=\"http:\/\/www.packagingnews.com.au\/design\/cracking-into-the-snack-aisle?utm_medium=email&amp;utm_campaign=Newsletter%20-%20PKN%20-%20SPECIAL%20EDITION%20Design%20Showcase%20-%20PACK%20DESIGN%20-%20191119&amp;utm_content=Newsletter%20-%20PKN%20-%20SPECIAL%20EDITION%20Design%20Showcase%20-%20PACK%20DESIGN\">PKN<\/a><\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6939\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1-1024x1024.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1-150x150.jpg 150w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1-300x300.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Range-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Cheese-Single.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6940\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Cheese-Single-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Cheese-Single-1024x768.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Cheese-Single-300x225.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Cheese-Single.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sweet-Chilli-Single.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6944\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sweet-Chilli-Single-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sweet-Chilli-Single-1024x768.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sweet-Chilli-Single-300x225.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sweet-Chilli-Single.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Honey-Soy-Single.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6941\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Honey-Soy-Single-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Honey-Soy-Single-1024x768.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Honey-Soy-Single-300x225.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Honey-Soy-Single.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sour-Cream-Single.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6943\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sour-Cream-Single-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sour-Cream-Single-1024x768.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sour-Cream-Single-300x225.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-Sour-Cream-Single.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a> <a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-SV-Single.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6942\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-SV-Single-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-SV-Single-1024x768.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-SV-Single-300x225.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2019\/03\/Natural-Chip-Co-Cracker-Range-SV-Single.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the success of The Natural Chip Co. potato chip comes the launch of The Natural Cracker Co. taking on the power brands in the cracker category.<\/p>\n","protected":false},"author":4,"featured_media":10918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-6935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=6935"}],"version-history":[{"count":5,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6935\/revisions"}],"predecessor-version":[{"id":10919,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6935\/revisions\/10919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/10918"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=6935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=6935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}