{"id":6535,"date":"2018-11-28T11:52:05","date_gmt":"2018-11-28T00:52:05","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=6535"},"modified":"2019-03-18T08:54:23","modified_gmt":"2019-03-17T21:54:23","slug":"kettle-uppercuts","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/kettle-uppercuts\/","title":{"rendered":"Kettle Uppercuts"},"content":{"rendered":"<p>The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.<!--more--> It was important that the design maintained the brand\u2019s premium visual equities and also excited consumers with a distinctive, new shelf presence. Using Kettle\u2019s distinctive black and hessian brand architecture as a platform, Tweak added bold, colourful ingredient photography and expressive typography to target the corn chip consumer. An all-over matte varnish with spot gloss adds a tactile finish and highlights the product\u2019s healthy ingredients and delicious flavours.<\/p>\n<p>&nbsp;<\/p>\n<p>The Kettle Uppercuts was featured on <a href=\"http:\/\/www.packagingnews.com.au\/design\/kettle-taps-into-corn-chips-with-uppercuts-range?utm_medium=email&amp;utm_campaign=PKN%20Newsletter%20Thu%2014%20March%202019&amp;utm_content=PKN%20Newsletter%20Thu%2014%20March%202019+CID_b21324ef05a093236eb192df803fe42c&amp;utm_source=Email%20marketing%20software&amp;utm_term=Kettle%20taps%20into%20corn%20chips%20with%20Uppercuts%20range\">PKN eNews March 2019<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Uppercuts-Range-Small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6546\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Uppercuts-Range-Small-1024x573.jpg\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Uppercuts-Range-Small-1024x573.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Uppercuts-Range-Small-300x168.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Feta-Garlic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6542\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Feta-Garlic-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Feta-Garlic-819x1024.jpg 819w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Feta-Garlic-240x300.jpg 240w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Lime.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6541\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Lime-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Lime-819x1024.jpg 819w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Lime-240x300.jpg 240w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Honey.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6540\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Honey-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Honey-819x1024.jpg 819w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Chilli-Honey-240x300.jpg 240w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Beetroot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6538\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Beetroot-819x1024.jpg\" alt=\"\" width=\"819\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Beetroot-819x1024.jpg 819w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/09\/Kettle-Beetroot-240x300.jpg 240w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Kettle brand is synonymous with quality crafted potato chips and Tweak leveraged these credentials in the packaging for its new corn-based chip, Kettle Uppercuts.<\/p>\n","protected":false},"author":4,"featured_media":6548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=6535"}],"version-history":[{"count":5,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6535\/revisions"}],"predecessor-version":[{"id":6993,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6535\/revisions\/6993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/6548"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=6535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=6535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=6535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}