{"id":6504,"date":"2018-08-29T12:14:12","date_gmt":"2018-08-29T02:14:12","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=6504"},"modified":"2021-03-12T09:59:15","modified_gmt":"2021-03-11T22:59:15","slug":"ostelin-packaging-evolution","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/ostelin-packaging-evolution\/","title":{"rendered":"Ostelin &#8211; Packaging Evolution"},"content":{"rendered":"<div class=\"\"><span style=\"font-family: Calibri;font-size: medium\">In a heavily saturated category, Ostelin&nbsp;needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers.&nbsp;<\/span><\/div>\n<p><!--more--><\/p>\n<div class=\"\"><span style=\"font-family: Calibri;font-size: medium\">Bolder typography, brighter colour backgrounds, a refined logo with silver foil accents, and a matte varnish boost shelf navigation and maintain consumer recognition.&nbsp;<\/span><\/div>\n<div class=\"\"><span style=\"font-family: Calibri;font-size: medium\">Working with Ostelin\u2019s signature blue and its successful TV campaign, Tweak added blue panel&nbsp;communication&nbsp;to retain brand heritage and better connect the range.<\/span><\/div>\n<div><\/div>\n<div><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6506\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-1024x852.jpg\" alt=\"\" width=\"1024\" height=\"852\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-1024x852.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-300x250.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin.jpg 1298w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-Cartons.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6508\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-Cartons-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-Cartons-1024x683.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-Cartons-300x200.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2018\/08\/Ostelin-Cartons.jpg 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a heavily saturated category, Ostelin&nbsp;needed to work harder to standout from the crowd. Tweak streamlined and modernised the packaging to increase premium cues and better connect with consumers.&nbsp;<\/p>\n","protected":false},"author":4,"featured_media":10930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-6504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=6504"}],"version-history":[{"count":6,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6504\/revisions"}],"predecessor-version":[{"id":10931,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/6504\/revisions\/10931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/10930"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=6504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=6504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=6504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}