{"id":5864,"date":"2017-07-29T15:21:05","date_gmt":"2017-07-29T05:21:05","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=5864"},"modified":"2018-03-13T14:02:52","modified_gmt":"2018-03-13T03:02:52","slug":"virasolve","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/virasolve\/","title":{"rendered":"Virasolve Cold Sore Cream"},"content":{"rendered":"<p>How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn\u2019t hitting the spot with consumers. <!--more-->A new pack form with a backing card for hangsells, new logotype and a Triple Action device to highlight the three key benefits has tripled its shelf footprint and grown consumer confidence.<br \/>\n<a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/08\/ViraSolve-Hero.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5866\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/08\/ViraSolve-Hero-1024x860.jpg\" alt=\"\" width=\"1024\" height=\"860\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/08\/ViraSolve-Hero-1024x860.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/08\/ViraSolve-Hero-300x252.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/08\/ViraSolve-Hero.jpg 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn\u2019t hitting the spot with consumers.<\/p>\n","protected":false},"author":4,"featured_media":5865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,18],"tags":[],"class_list":["post-5864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=5864"}],"version-history":[{"count":8,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5864\/revisions"}],"predecessor-version":[{"id":6183,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5864\/revisions\/6183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/5865"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=5864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}