{"id":5675,"date":"2017-06-20T12:45:02","date_gmt":"2017-06-20T02:45:02","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=5675"},"modified":"2017-07-17T11:29:43","modified_gmt":"2017-07-17T01:29:43","slug":"gastrolyte-ready-to-drink-pop-tops-packaging","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/gastrolyte-ready-to-drink-pop-tops-packaging\/","title":{"rendered":"Gastrolyte Ready to Drink Pop-Tops"},"content":{"rendered":"<p>Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.<!--more--><\/p>\n<p>Tweak was tasked to redesign Gastrolyte branding and packaging. We needed to shift Gastrolyte from \u2018Treatment Only\u2019 to \u2018All Family Hydration Solutions\u2019\u00a0as well as elevate consumer perceptions of the brand with the emphasis on hydration versus gastro.<\/p>\n<p>Tweak developed a master brand design to establish visual blocking and colour recognition on shelf and clearly define adult and paediatric ranges within the master brand.<\/p>\n<p>This positions Gastrolyte as Family Hydration solving all of your family needs.<br \/>\n&nbsp;<br \/>\nAvailable in strawberry and orange flavours has also been awarded <a href=\"http:\/\/www.productoftheyear.com.au\/site\/years\/2017\/page\/8\/\">Product of the Year 2017 Retail World<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/04\/GastroLyte.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5677 size-large\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/04\/GastroLyte-1024x798.jpg\" alt=\"\" width=\"1024\" height=\"798\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/04\/GastroLyte-1024x798.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/04\/GastroLyte-300x234.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2017\/04\/GastroLyte.jpg 1982w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.<\/p>\n","protected":false},"author":4,"featured_media":5682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-5675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=5675"}],"version-history":[{"count":6,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5675\/revisions"}],"predecessor-version":[{"id":5828,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5675\/revisions\/5828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/5682"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=5675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=5675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=5675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}