{"id":5634,"date":"2016-10-26T10:59:47","date_gmt":"2016-10-25T23:59:47","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=5634"},"modified":"2016-12-06T14:54:34","modified_gmt":"2016-12-06T03:54:34","slug":"cuddly-anti-wrinkle","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/cuddly-anti-wrinkle\/","title":{"rendered":"Cuddly Anti-Wrinkle"},"content":{"rendered":"<p>Tweak&#8217;s packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles &#8211; to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care\u00a0experts.<\/p>\n<p>Cuddly Anti-Wrinkle is featured in the <a href=\"http:\/\/www.packagingnews.com.au\/design\/tweak-designs-a-cuddly-brand-message\">PKN eNews.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5636\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero-633x1024.jpg\" alt=\"cuddly-anti-wrinkle-bottle_hero\" width=\"633\" height=\"1024\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero-633x1024.jpg 633w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero-185x300.jpg 185w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero-768x1243.jpg 768w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/10\/Cuddly-Anti-Wrinkle-Bottle_Hero.jpg 1236w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweak&#8217;s packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles &#8211; to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-5634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=5634"}],"version-history":[{"count":3,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5634\/revisions"}],"predecessor-version":[{"id":5661,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5634\/revisions\/5661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/5635"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=5634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=5634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=5634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}