{"id":5448,"date":"2016-04-21T12:28:34","date_gmt":"2016-04-21T02:28:34","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=5448"},"modified":"2016-07-05T12:04:09","modified_gmt":"2016-07-05T02:04:09","slug":"hooplas","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/hooplas\/","title":{"rendered":"Hooplas"},"content":{"rendered":"<p>Tweak\u2019s design to launch Hooplas \u2013 a crunchy, crispy potato ring \u2013 into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.<!--more--><\/p>\n<p>The distinctive brand mark adds personality to the unique square-bottomed pack, boosts shelf impact, and clearly reflects the brand essence at first glance.<\/p>\n<p>Tweak has worked with Snack Brands for over five years including Thins, Popped, and The Natural Chip Company.<\/p>\n<p>&nbsp;<\/p>\n<p>Kettle\u00a0is featured in the\u00a0<a href=\"http:\/\/www.packagingnews.com.au\/design\/design-agency-jumps-through-hoops-for-potato-ring-brand\" target=\"_blank\">PKN eNews.<\/a><\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas_Original.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5449\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas_Original-781x1024.jpg\" alt=\"Hooplas_Original\" width=\"800\" height=\"1049\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas_Original-781x1024.jpg 781w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas_Original-229x300.jpg 229w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas_Original.jpg 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas-3-Packs-Shadow.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5492\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas-3-Packs-Shadow-1024x890.jpg\" alt=\"Hooplas-3-Packs-Shadow\" width=\"800\" height=\"696\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas-3-Packs-Shadow-1024x890.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas-3-Packs-Shadow-300x261.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Hooplas-3-Packs-Shadow.jpg 1242w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweak\u2019s design to launch Hooplas \u2013 a crunchy, crispy potato ring \u2013 into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.<\/p>\n","protected":false},"author":4,"featured_media":5491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-5448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=5448"}],"version-history":[{"count":7,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5448\/revisions"}],"predecessor-version":[{"id":5494,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5448\/revisions\/5494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/5491"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=5448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=5448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=5448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}