{"id":5387,"date":"2016-04-14T13:10:13","date_gmt":"2016-04-14T03:10:13","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=5387"},"modified":"2016-07-05T12:05:55","modified_gmt":"2016-07-05T02:05:55","slug":"kettle-chips-range","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/kettle-chips-range\/","title":{"rendered":"Kettle Chips Range"},"content":{"rendered":"<p>Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference.<br \/>\nThe new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.<!--more--><br \/>\nThe design emphasises the handcrafted nature of Kettle chips by blending rustic and hand drawn elements and bold ingredient imagery that engages the consumers.<br \/>\nTweak has worked with Snack Brands for over five years including Thins, Popped, and The Natural Chip Company.<br \/>\n&nbsp;<\/p>\n<p>Kettle\u00a0is featured in the\u00a0<a href=\"http:\/\/www.packagingnews.com.au\/design\/tweak-boils-up-a-new-design-for-kettle\" target=\"_blank\">PKN eNews.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-3-Packs.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5389\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-3-Packs-1024x949.jpg\" alt=\"Kettle-3-Packs\" width=\"800\" height=\"742\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-3-Packs-1024x949.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-3-Packs-300x278.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-3-Packs.jpg 1165w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Range.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5390\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Range-1024x527.jpg\" alt=\"Kettle-Range\" width=\"800\" height=\"412\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Range-1024x527.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Range-300x154.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Range.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-POS-Stand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5432\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-POS-Stand-931x1024.jpg\" alt=\"Kettle-POS-Stand\" width=\"800\" height=\"880\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-POS-Stand-931x1024.jpg 931w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-POS-Stand-273x300.jpg 273w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-POS-Stand.jpg 982w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck.jpg\"><br \/>\n<\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Poster.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5416\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Poster-793x1024.jpg\" alt=\"Kettle-Poster\" width=\"800\" height=\"1033\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Poster-793x1024.jpg 793w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Poster-232x300.jpg 232w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Poster.jpg 836w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5414\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck-1024x747.jpg\" alt=\"Kettle-Truck\" width=\"800\" height=\"583\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck-1024x747.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck-300x219.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2016\/04\/Kettle-Truck.jpg 1481w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.<\/p>\n","protected":false},"author":4,"featured_media":5388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18,19,20],"tags":[],"class_list":["post-5387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging","category-pkn","category-point-of-sale"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=5387"}],"version-history":[{"count":11,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5387\/revisions"}],"predecessor-version":[{"id":5417,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/5387\/revisions\/5417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/5388"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=5387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=5387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=5387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}