{"id":53,"date":"2011-11-24T11:56:56","date_gmt":"2011-11-24T00:56:56","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=53"},"modified":"2015-08-14T04:11:52","modified_gmt":"2015-08-14T04:11:52","slug":"calippo-cola-lemonade-fusion","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/calippo-cola-lemonade-fusion\/","title":{"rendered":"Calippo Cola &amp; Lemonade Fusion"},"content":{"rendered":"<p><a href=\"http:\/\/news.tweak.com.au\/?p=53\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-58\" title=\"calipposmall\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/calipposmall.jpg\" alt=\"\" width=\"335\" height=\"125\" \/><\/a>Calippo combined classic cola &amp; lemonade flavours to create an exciting new ice block for young teens. <!--more-->The &#8220;Cola &amp; Lemonade Fusion&#8221; sub brand was chosen to clearly communicate the product&#8217;s new offering. An urban stencil\/street art graphic, using bright colours and edgy typography, was adopted to connect with young consumer trends.<\/p>\n<div><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Calippo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54 aligncenter\" title=\"Calippo\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Calippo.jpg\" alt=\"Calippo Hero Picture\" width=\"624\" height=\"479\" \/><\/a><\/div>\n<div><\/div>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/PKN.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-64\" title=\"PKN\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/PKN.jpg\" alt=\"\" width=\"335\" height=\"84\" \/><\/a>\u00a0Shelf Shout<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/Summer-brand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-66\" title=\"Summer-brand\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/Summer-brand.jpg\" alt=\"\" width=\"624\" height=\"713\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calippo combined classic cola &amp; lemonade flavours to create an exciting new ice block for young teens.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,19],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":4576,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/53\/revisions\/4576"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}