{"id":528,"date":"2013-07-24T10:00:37","date_gmt":"2013-07-24T00:00:37","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=528"},"modified":"2015-08-14T04:11:41","modified_gmt":"2015-08-14T04:11:41","slug":"thins-popped","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/thins-popped\/","title":{"rendered":"Thins Popped"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Thins is the market leader in flat cut chips, known for being thin, light and crispy.\u00a0Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.\u00a0<!--more-->It was important to communicate a healthier product than regular chips, that is just as flavoursome, light, crispy and of a high quality. The Popped brand was carefully designed to communicate the right balance of modernity, fun and quality. A bold pack architecture centred around a large offset white circle creating strong brand ranging. This is surrounded by vibrant variant colour for easy navigation. Falling chip photography conveys a light, crisp chip and real, quality flavour cues are communicated through ingredient photography.<\/p>\n<p>UPDATED The Popped range was featured in\u00a0Retail World, July 19, 2013<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/06\/Thins-Case-Study.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-648\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/06\/Thins-Case-Study.jpg\" alt=\"Thins-Case-Study\" width=\"1959\" height=\"1000\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/04\/Thins_Original-Hero.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-531\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/04\/Thins_Original-Hero.jpg\" alt=\"Thins_Original-Hero\" width=\"1024\" height=\"1126\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/04\/Thins-Popped-Chips.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-532\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/04\/Thins-Popped-Chips.jpg\" alt=\"Thins-Popped-Chips\" width=\"1024\" height=\"640\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Thins is the market leader in flat cut chips, known for being thin, light and crispy.\u00a0Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,21],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging","category-retailworld"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":4548,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/528\/revisions\/4548"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}