{"id":522,"date":"2013-05-04T14:33:39","date_gmt":"2013-05-04T04:33:39","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=522"},"modified":"2016-04-14T16:29:48","modified_gmt":"2016-04-14T06:29:48","slug":"mcphersons-baking-range","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/mcphersons-baking-range\/","title":{"rendered":"McPherson&#8217;s Baking Range"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div>Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.<\/div>\n<p><!--more-->Wiltshire developed a new range of baking tools that is sold exclusively in Woolworths. The sub-brand name, Art of Baking, was developed to communicate an aspirational feel for the range. A soft pastel colour palette and vintage design elements within a modern architecture aims to standout and gain recognition within the category. At-home family imagery enhance a connection with mothers\/caregivers, whilst finished products in the foreground inspire ideas to create.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/05\/McPhersons-Baking-Range.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-562\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/05\/McPhersons-Baking-Range.jpg\" alt=\"McPhersons Baking Range\" width=\"879\" height=\"1000\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":2,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":5410,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/522\/revisions\/5410"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}