{"id":4891,"date":"2008-12-01T05:49:01","date_gmt":"2008-12-01T05:49:01","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=4891"},"modified":"2015-08-26T06:03:01","modified_gmt":"2015-08-26T06:03:01","slug":"read-more","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/read-more\/","title":{"rendered":"More Articles"},"content":{"rendered":"
<\/a>23<\/span> Jul 2026<\/span><\/div>

Nerada Tea \u2013 Australian Animal Series<\/a><\/h2>

Tweak teamed up with Nerada Tea to design packaging for its new collectible Australian Animals Series. Drawing on Australian flavours and heritage, the designs place native flora and fauna at the centre. Each tea features a native animal matched to its flavour and colour, set against layered gum tree silhouettes and dappled light.<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>23<\/span> Jul 2026<\/span><\/div>

AYAM\u2122 Japanese Sauces Range NPD<\/a><\/h2>

Tweak designed the new AYAM\u2122 Japanese Sauces packaging to feel authentically Japanese while staying unmistakably AYAM\u2122.\u00a0<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>23<\/span> Jul 2026<\/span><\/div>

AYAM\u2122 Japanese Noodles Range NPD<\/a><\/h2>

Tweak's packaging for the AYAM\u2122 Japanese Noodles range introduces a modern, Japanese-inspired look to shelf, complementing the Japanese Sauce range. A light buff base gives a natural feel, while the AYAM\u2122 brand and \"Australian Wheat Flour\"\u00a0are clearly highlighted.<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>28<\/span> Nov 2024<\/span><\/div>

Nerada English Breakfast Range<\/a><\/h2>

Nerada Tea, a respected Australian brand with over 50 years in premium tea and herbal infusions, has partnered with Tweak to revitalise its brand image. The goal was to highlight Nerada's craftsmanship while capturing Australia's adventurous spirit. This involved a comprehensive packaging redesign to enhance visibility and recognition on store shelves.<\/p><\/div>

Featured in Food and Drink Magazine<\/a>, Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a>, ProPack<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>28<\/span> Nov 2024<\/span><\/div>

Palmolive Naturals Hair Care Range Extension – Philippines<\/a><\/h2>

After the successful launch of the Palmolive Philippines hair care range, Tweak was given the task of expanding it. The new Palmolive Cool & Fresh product features the cooling sensation of peppermint, providing a refreshing clean that can be felt on the scalp after washing. As with the existing range, ingredient photography is essential in attracting consumers and conveying the ingredients in an emotionally engaging way. In this composition, the peppermint leaf takes centre stage,<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>1<\/span> Dec 2022<\/span><\/div>

Palmolive Naturals Masterbrand Strategy<\/a><\/h2>

Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand\u2019s credentials. <\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>3<\/span> May 2022<\/span><\/div>

Ajax Spray & Wipe<\/a><\/h2>

The Ajax Spray n\u2019 Wipe Multipurpose range is well known for its antibacterial and grease & grime cleaning properties. Two new variants - Zesty Lime and Tropical Grapefruit \u2013 build off the well-loved range.<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>3<\/span> May 2022<\/span><\/div>

Cuddly Extra Care<\/a><\/h2>

Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>26<\/span> May 2020<\/span><\/div>

Primo Gourmet Sausages<\/a><\/h2>

For Primo\u2019s new Gourmet Sausage Recipes range, Tweak created packaging that signals the crafted and premium nature of the range and inspires consumers to create their own delicious meals.<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>25<\/span> Jun 2019<\/span><\/div>

AYAM\u2122 Hawker Market<\/a><\/h2>

AYAM\u2122 wanted to capture the growing consumer appetite for street food with a new range of ready sauces in the Asian sauce market: Hawker Market. By crafting an evocative Asian street scene used in tandem with vibrant food photography, Tweak has created a vivid and colourful story of the authentic flavours and taste of the hawker market experience. The Hawker Market sub-brand sits under the AYAM\u2122 logo to tie the range into the well-loved AYAM\u2122<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>1<\/span> Oct 2020<\/span><\/div>

Palmolive Naturals Hair Care Range<\/a><\/h2>

Palmolive Naturals was lost on the cluttered hair care shelf and needed a simplified design to hero its natural messaging and increase shelf impact. Tweak stripped back the design to spotlight the ingredients. Using a simplified pack architecture and colour structure provides a clean, fresh backdrop for the ingredients to standout. The matte vignetted white background contrasts with the gloss ingredient photography and Palmolive brand mark. Metallic colours on variant text playfully capture the light and<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>1<\/span> Oct 2020<\/span><\/div>

Kettle Chunky Chips<\/a><\/h2>

To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name \u2018Chunky\u2019 in a distinctive font on a coloured band for shelf shout. The sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help<\/p><\/div>

Featured in Front Page News<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Manicare Gift Packs<\/a><\/h2>

These design\/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the<\/p><\/div>

Featured in Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>6<\/span> Jul 2015<\/span><\/div>

Massel Revolutionary Packaging<\/a><\/h2>

Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.<\/p><\/div>

Featured in Food and Drink Magazine<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>6<\/span> Jul 2015<\/span><\/div>

Palmolve Hair Care POS<\/a><\/h2>

2015 sees a relaunch of the Palmolive Naturals Shampoo & Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.<\/p><\/div>

Featured in Latest News<\/a>, News<\/a>, Point of Sale<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>6<\/span> Jul 2015<\/span><\/div>

Palmolive Sweet Pea Foaming Hand Wash & Sanitiser<\/a><\/h2>

Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges.<\/p><\/div>

Featured in Latest News<\/a>, News<\/a>, Packaging<\/a>, Point of Sale<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>1<\/span> Jul 2015<\/span><\/div>

AYAM\u2122 Desserts Range<\/a><\/h2>

AYAM\u2122 developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.<\/p><\/div>

Featured in Food and Drink Magazine<\/a>, Latest News<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>29<\/span> Jun 2015<\/span><\/div>

Palmolive Collections Evolution<\/a><\/h2>

The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.<\/p><\/div>

Featured in Latest News<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>19<\/span> Jun 2015<\/span><\/div>

Cuddly Collections Fabric Conditioner<\/a><\/h2>

Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>30<\/span> Apr 2015<\/span><\/div>

AYAM\u2122 Curry Pastes Range<\/a><\/h2>

The AYAM\u2122\u00a0Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>24<\/span> Mar 2015<\/span><\/div>

SKINS 400 Series<\/a><\/h2>

SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>
<\/a>3<\/span> Mar 2015<\/span><\/div>

AYAM\u2122 Stir Fry Sauce<\/a><\/h2>

The AYAM\u2122 Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM\u2122 is known for.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Emporia Toilet Tissue<\/a><\/h2>

Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.\u00a0<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Gatorade Fierce Apple<\/a><\/h2>

Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Fluffy & Fab Fragrance Temptations Evolution<\/a><\/h2>

Tweak was\u00a0engaged to design the original Fragrance Temptations, which burst onto the scene in 2010 making a visually striking statement on shelf as a black range.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

AYAM\u2122 Black Sesame Dressing<\/a><\/h2>

AYAM\u2122\u00a0developed a new Black Sesame Dressing to expand its offering in the category.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

AYAM\u2122 Chilli Sauces Range<\/a><\/h2>

The AYAM\u2122 Chilli Sauces\u00a0range was evolved to align with current food trends, increase quality cues and maintain authentic Asian cues.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Cuddly Aroma Therapy Evolution<\/a><\/h2>

Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Tweak’s MD tackles Tasmania’s Overland Track<\/a><\/h2>

Brent recalls his recent adventure on one of Australia's most famous bush walks.<\/p><\/div>

Featured in News<\/a>, Social<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Fluffy Divine Blends<\/a><\/h2>

  Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Business Review – Fluffy Ultra<\/a><\/h2>

  Excerpt taken from \u2018The Branding Battleground\u2019 article featured in Retail World's Packaging & Design Business Review June 13, 2014.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Thins Potato Chips – Snack Brands Australia<\/a><\/h2>

Thins chips are Australia's favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate \u0003real flavour and lift quality cues.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Pink Initial Corporate Identity<\/a><\/h2>

  Pink Hygiene is an iconic Australian feminine hygiene brand and market leader. It has strong brand awareness through their pink trucks and Volkswagen 'bugs' seen all over the country.<\/p><\/div>

Featured in Corporate<\/a>, News<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Gatorade Fuelling The Ashes<\/a><\/h2>

Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, rolled out its biggest support program behind cricket down under to coincide with the start of summer.\u00a0<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Moosehead Gift Packs<\/a><\/h2>

  Moosehead started about 10 years ago in Melbourne when we \u00a0noticed there was a real need for styling hair products that were actually made for the urban guy.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Palmolive Collections<\/a><\/h2>

  The Palmolive brand name is currently synonymous with trusted cleaning in the personal care market\u00a0including soap, shampoo, shower gel etc.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Sard Range<\/a><\/h2>

SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Optic White & Australia’s Next Top Model<\/a><\/h2>

The long-term partners of the hit FOX8 series Colgate returned as platinum sponsors for the highly anticipated 2013 season of Australia's Next Top Model (ANTM).<\/p><\/div>

Featured in News<\/a>, Point of Sale<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Thins Popped<\/a><\/h2>

  Thins is the market leader in flat cut chips, known for being thin, light and crispy.\u00a0Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips.\u00a0<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Nerada Organics<\/a><\/h2>

Nerada's range of Organically Grown Herbal Infusions include some of the more popular varieties and blends \u2013\u00a0Camomile, Peppermint, Rosehip, Lemon Myrtle. They are also naturally caffeine free.\u00a0People have used herbs for both culinary and medicinal purposes for centuries.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Fluffy Divine Blends<\/a><\/h2>

Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Nerada Tea<\/a><\/h2>

Nerada Tea is the largest supplier of Australian grown tea. The Nerada\u00a0range has been repositioned to align with current category cues and\u00a0uphold Nerada\u2019s brand values.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Fab Range<\/a><\/h2>

  Fab understands it's important to know not only what ingredients are in the products you and your family use, but also why they are in there.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Massel Liquid Stock<\/a><\/h2>

  Today, Massel holds a prominent position in the Australian market. This is thanks to the exquisite, flavoursome, vegetable nature and superior quality of its product.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

McPherson’s Baking Range<\/a><\/h2>

  Wiltshire is an iconic Australian brand, well established in kitchenware and household products. It has been synonymous with quality, reliability and value for money for over 65 years.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Models Prefer Beauty Accessories<\/a><\/h2>

  Models Prefer offer an extensive range of makeup, skincare, fragrance and haircare products.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

McPherson’s Interactive Point of Sale<\/a><\/h2>

A range of interactive display panels were developed to enable Priceline to be the 'best' Beauty Accessories destination in the market.  <\/p><\/div>

Featured in News<\/a>, Point of Sale<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

AYAM\u2122 Satay Range<\/a><\/h2>

AYAM\u2122\u00a0is a leading Asian food brand in Australia and is committed to providing high quality,\u00a0authentic Asian products with superior taste and flavour.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Smart Shot Innovation<\/a><\/h2>

Dynamo & Cold Power Smart Shot received a 'Highly Commended' recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Massel<\/a><\/h2>

Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.\u00a0<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Corporate Logo – Infasecure<\/a><\/h2>

The Infasecure logo was evolved to support further consolidation of the Infa group of companies.<\/p><\/div>

Featured in Corporate<\/a>, News<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Artiste Professional – McPherson's Consumer Products<\/a><\/h2>

The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

PKN – Shelf Shout Awards, June 2012<\/a><\/h2>

Dynamo and Cold Power Smart Shot range was awarded\u00a0Highly Commended\u00a0- New Pack,\u00a0 PKN Shelf Shout Awards June 2012.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Sard – Colgate-Palmolive<\/a><\/h2>

The laundry pre-treaters category is dominated by products offering high-tech stain treatment solutions.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Gatorade – Pepsi<\/a><\/h2>

The Gatorade brand refresh was a global driven change that created the G Series before, during and after range of products.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Cutting Costs Creatively<\/a><\/h2>

In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Calippo Cola & Lemonade Fusion<\/a><\/h2>

Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Category Review – \u2028Laundry Needs<\/a><\/h2>

A shot to the heart of washing...<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Shelf Shout<\/a><\/h2>

Tweak featured in PKN's Shelf Shout - Pack & Label Design<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

What's New Feature<\/a><\/h2>

Tweak featured in PKN's Shelf Shout - Sports drinks harness fun and energy.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Dynamo & Cold Power Smart Shot<\/a><\/h2>

Dynamo & Cold Power developed a Smart Shot range to innovate in the new \"in-wash\" section of the detergent category.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Palmolive Body Butter<\/a><\/h2>

Palmolive Body Butter was an adaption of the Softsoap global brand.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Colgate 360 Surround Point of Sale<\/a><\/h2>

A range of point of sale was developed to demonstrate the benefits of the Colgate 360\u00b0 Surround toothbrush.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Palmolive Antibacterial 2 Hour Defence<\/a><\/h2>

Palmolive developed a new antibacterial hand wash that provides ongoing antibacterial action for at least two hours.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Business Review – Packaging & Design<\/a><\/h2>

Better by Design<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Gatorade Replay<\/a><\/h2>

Gatorade developed a promotion concept, named Replay, that engaged\u00a0consumer\u2019s by allowing them to relive past sporting moments.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Catching the Right Tones<\/a><\/h2>

Natural hues connect with mums<\/p><\/div>

Featured in Corporate<\/a>, News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

What\u2019s New Feature<\/a><\/h2>

Sparkling dishes<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Cute & Cuddly – Rapee<\/a><\/h2>

Rapee wanted to expand and launch a new baby product range. A brand identity and packaging was developed under the Cute & Cuddly name.<\/p><\/div>

Featured in Corporate<\/a>, News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Splice Real Fruits – Streets<\/a><\/h2>

Splice Real Fruits was an adaption of the Wall's Fruttare global brand.<\/p><\/div>

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Fluffy & Fab Temptations – Colgate-Palmolive<\/a><\/h2>

Fluffy and Fab needed to position themselves with the younger consumer and therefore developed a new offering that would appeal to their contemporary out look on life.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Category Review<\/a><\/h2>

Green credentials influence buyer behaviour in the laundry category.<\/p><\/div>

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Packaging Artwork Case Study<\/a><\/h2>

Planning prevents pitfalls of double-ups in digital design<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Energising the brands<\/a><\/h2>

We look to add energy and excitement to some well-established brands through eye-catching design refresh.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Gatorade Bolt – PepsiCo<\/a><\/h2>

The Brief: Gatorade\u2019s sponsorship of Usain Bolt created an opportunity to communicate his endorsement to the consumer.<\/p><\/div>

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Brand-focused Design<\/a><\/h2>

Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, PKN<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Endurance – Gatorade<\/a><\/h2>

Gatorade developed an advanced hydration formula for consumers who have a high level fitness program.<\/p><\/div>

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Fish For Dogs – Safcol<\/a><\/h2>

This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Category Review<\/a><\/h2>

Colgate-Palmolive expands oral care range with 3 new products - Wisp, Total Advanced Clean & Max Fresh Night.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Keystone Identity<\/a><\/h2>

Keystone\u2019s corporate logo and brochure was designed to communicate their professional services<\/p><\/div>

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Dynamo – Colgate-Palmolive<\/a><\/h2>

The leading Dynamo brand required a refresh that signalled its premium and advanced technology positioning.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Spree – Colgate-Palmolive<\/a><\/h2>

An evolution of the Spree brand required simple, clear graphics for more effective communication.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Clever Communication Cues<\/a><\/h2>

Palmolive for men needed a refresh...<\/p><\/div>

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Category Review<\/a><\/h2>

New products satisfy the coffee critic.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Category Review<\/a><\/h2>

The new Gravox logo and packaging redesign maintains its strong brand image while having fresher and more modern food appeal.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a>, RetailWorld<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

2x Ultra – Colgate-Palmolive<\/a><\/h2>

The detergent category was downsizing its ranges for more convenient and eco friendly packaging.<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

Aisle Watch<\/a><\/h2>

<\/p><\/div>

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Design boost for beverages<\/a><\/h2>

<\/p><\/div>

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Gatorade Range – PepsiCo<\/a><\/h2>

The Gatorade brand was refreshed due to consumer trends and new offerings in the market place.<\/p><\/div>

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Delicious Designs<\/a><\/h2>

<\/p><\/div>

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Propel – PepsiCo<\/a><\/h2>

Propel innovated a new fitness water that provides vitamins and electrolytes without the calories<\/p><\/div>

Featured in News<\/a>, Packaging<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div>

More Articles<\/a><\/h2>

<\/p><\/div>

Featured in News<\/a> <\/span>Read more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4891","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/4891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=4891"}],"version-history":[{"count":5,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/4891\/revisions"}],"predecessor-version":[{"id":4897,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/4891\/revisions\/4897"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=4891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=4891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=4891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}