{"id":466,"date":"2013-06-26T09:00:17","date_gmt":"2013-06-25T23:00:17","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=466"},"modified":"2015-08-14T04:11:41","modified_gmt":"2015-08-14T04:11:41","slug":"fluffy-divine-blends","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/fluffy-divine-blends\/","title":{"rendered":"Fluffy Divine Blends"},"content":{"rendered":"<p>Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share. <!--more--><\/p>\n<p><a title=\"Fluffy Divine Blends\" href=\"http:\/\/news.tweak.com.au\/fluffy-divine-blends-2014\/\"><strong>An updated version of this article can be found here.<\/strong><\/a><\/p>\n<p>As a market leader, Fluffy seeks to delight the hedonist consumer that is looking for new experiences and fragrances. Fluffy Divine Blends is a new fabric conditioner that skilfully blends two scents together to deliver a fresh burst of life to your clothes for an uplifting sensorial experience. The packaging graphics offer a unique and premium look while maintaining Fluffy&#8217;s core brand values &#8211;\u00a0<i>Positive, Irresistible, Surprising, Playful, Energetic<\/i>. It has a modern, fresh ingredient imagery swirling into a dark, rich navy blue background providing strong visual distinction and sub-brand ranging on shelf. Shrink wrapping helps to further enhance premium cues. The range launched with two divine fragrances; Lotus Flower &amp; Sea Minerals and Pomegranate &amp; Sandalwood.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">.<\/span><br \/>\n<a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/03\/Fluffy-Devine-Blends.jpg\"><br \/>\n<\/a><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/06\/Fluffy.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-622\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2013\/06\/Fluffy.jpg\" alt=\"Fluffy\" width=\"1024\" height=\"1305\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fluffy is currently the market leader in Fabric Conditioner in Australia, with more than 40% of market share.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":4546,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/466\/revisions\/4546"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}