{"id":426,"date":"2012-11-16T15:01:29","date_gmt":"2012-11-16T04:01:29","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=426"},"modified":"2015-08-14T04:11:41","modified_gmt":"2015-08-14T04:11:41","slug":"smart-shot-innovation","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/smart-shot-innovation\/","title":{"rendered":"Smart Shot Innovation"},"content":{"rendered":"<p><a href=\"http:\/\/news.tweak.com.au\/?p=426\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-433\" title=\"SmartShot\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/11\/SmartShot1.jpg\" width=\"335\" height=\"125\" \/><\/a>Dynamo &amp; Cold Power Smart Shot received a &#8216;Highly Commended&#8217; recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Results<\/strong>:<br \/>\nGrowth of 4.3%\u00a0(average sales in liquids 6 months post launch vs. 6 months pre launch).\u00a0Dynamo growth at 9.1%.<br \/>\n<strong><br \/>\nProduct Innovations:<br \/>\n<\/strong><strong>\u2022<\/strong>\u00a0A new, innovative range for the &#8220;in-wash&#8221; section of the detergent category.<br \/>\n<strong>\u2022<\/strong>\u00a0This &#8216;clever&#8217; product provides a holistic and revolutionary offering to the consumer, with strong on shelf presence and cut through to attract new consumers.<br \/>\n<strong>\u2022<\/strong>\u00a0New dosing method for the category.<br \/>\n<strong>\u2022<\/strong>\u00a0Thick liquid prevents over flow when dosing, meaning no dripping or mess.<br \/>\n<strong>\u2022<\/strong>\u00a0Smaller packaging is easier to carry, store and better for the environment.<br \/>\n<strong>\u2022<\/strong>\u00a0Unique bottle shape for visual standout on shelf.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/11\/SmartShortAward.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-431\" title=\"SmartShortAward\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/11\/SmartShortAward-724x1024.jpg\" width=\"640\" height=\"905\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamo &amp; Cold Power Smart Shot received a &#8216;Highly Commended&#8217; recognition award in the 2012 Australian Packaging Design Awards and PKN Shelf Shout Awards.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":4568,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/426\/revisions\/4568"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}