{"id":37223,"date":"2025-11-17T10:23:01","date_gmt":"2025-11-16T23:23:01","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=37223"},"modified":"2026-04-20T14:20:27","modified_gmt":"2026-04-20T04:20:27","slug":"curash-wipes-nursery-designs-limited-edition","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/curash-wipes-nursery-designs-limited-edition\/","title":{"rendered":"Curash Wipes &#8211; Nursery Designs Limited Edition"},"content":{"rendered":"\n<p>Curash has long been a trusted staple in the baby aisle, recognised for delivering high-quality products that support babies\u2019 everyday needs. Tweak was engaged to extend the brand into a new territory with the creation of Curash Nursery Designs \u2014 a playful fusion of nursery d\u00e9cor and early learning. The hero pattern, inspired by Australian animals, is designed to complement any nursery while being fun and engaging to both parents and little ones. As a limited-edition release, the range was created to stand out on shelf and draw new attention to the brand. Alongside this visual appeal, it was essential to clearly communicate the core benefits consumers already know and trust from Curash, while allowing the illustrated patterns to remain the hero. A fresh, unisex palette of pastel mint green paired with earthy accents reflects the natural tones of the animals, adding warmth and authenticity. The product is presented as a convenient 3 \u00d7 80 pack, joined by a sturdy carry handle that continues the pattern seamlessly across packs \u2014 creating a cohesive, eye-catching block on shelf.<br><br>\n<p>Curash Wipes Nursery Designs Limited Edition was featured in\u00a0<a href=\"https:\/\/www.packagingnews.com.au\/design\/tweak-s-curash-nursery-wipe-concept-stacks-up\">PKN<\/a><\/p><\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range-1024x683.jpg\" alt=\"\" class=\"wp-image-37251\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range-1024x683.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range-300x200.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range-1536x1024.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-Range-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5-1024x683.jpg\" alt=\"\" class=\"wp-image-37228\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5-1024x683.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5-300x200.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5-1536x1024.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-5-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3-1024x683.jpg\" alt=\"\" class=\"wp-image-37226\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3-1024x683.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3-300x200.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3-1536x1024.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-37225\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2-1024x1024.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2-300x300.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2-150x150.jpg 150w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-2.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-37224\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1-1024x1024.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1-300x300.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1-150x150.jpg 150w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2025\/11\/Curash-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Curash has long been a trusted staple in the baby aisle, recognised for delivering high-quality products that support babies\u2019 everyday needs. Tweak was engaged to extend the brand into a new territory with the creation of Curash Nursery Designs \u2014 a playful fusion of nursery d\u00e9cor and early learning. The hero pattern, inspired by Australian [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18,19],"tags":[],"class_list":["post-37223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/37223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=37223"}],"version-history":[{"count":9,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/37223\/revisions"}],"predecessor-version":[{"id":37293,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/37223\/revisions\/37293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/37229"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=37223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=37223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=37223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}