{"id":371,"date":"2012-07-18T14:27:12","date_gmt":"2012-07-18T04:27:12","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=371"},"modified":"2015-08-14T04:11:52","modified_gmt":"2015-08-14T04:11:52","slug":"massel","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/massel\/","title":{"rendered":"Massel"},"content":{"rendered":"<h6><a href=\"http:\/\/news.tweak.com.au\/?p=371\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-372\" title=\"Massel-Smal-Logo\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Massel-Smal-Logo.jpg\" width=\"335\" height=\"125\" \/><\/a><\/h6>\n<div><\/div>\n<div>Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.\u00a0<!--more--><\/div>\n<div>These products exclusively targeted the discerning consumer looking for high quality, superior performance and great taste.<\/div>\n<div>Today, Massel holds a prominent position in the Australian market with its range of high grade bouillon cubes (52.1% market share*) and granulate\/powder range (28.4%*).<\/div>\n<div>Massel specialise in flavouring products for the consumer, the food service market and provide exclusive flavour-blends for the food manufacturing industry. Massel&#8217;s product portfolio continues to be among the most innovative worldwide.<\/div>\n<div>The Massel packaging graphics were repositioned to align with current food \u0003trends, increase natural quality cues and maintain Massel\u2019s brand values. \u0003The ribbon architecture creates a strong visual distinction that stands out \u0003on shelf. Fresh ingredient imagery was used to engage the consumer \u0003and communicate the products natural, healthy offering.<\/div>\n<p><!--more--><\/p>\n<p>The Massel range was feature in\u00a0PKN&#8217;s Shelf Shout November 2012<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/07\/Massel-PKN.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-443\" title=\"Massel-PKN\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/07\/Massel-PKN.jpg\" width=\"1024\" height=\"765\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Range.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-373\" title=\"Range\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Range.jpg\" width=\"717\" height=\"656\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Liquids.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-375\" title=\"Liquids\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Liquids.jpg\" width=\"717\" height=\"496\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Stock-Cubes.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-376\" title=\"Stock-Cubes\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Stock-Cubes.jpg\" width=\"717\" height=\"523\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Cans.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-377\" title=\"Cans\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Cans.jpg\" width=\"717\" height=\"461\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Massel-Old-vs-New1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-386\" title=\"Massel-Old-vs-New\" alt=\"\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Massel-Old-vs-New1.jpg\" width=\"1024\" height=\"890\" \/><\/a><\/p>\n<p style=\"text-align: center;\">*Source: Nielsen scan track<\/p>\n<address style=\"text-align: center;\">\u00a0<\/address>\n<address style=\"text-align: center;\">\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,19],"tags":[],"class_list":["post-371","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":4569,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/371\/revisions\/4569"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}