{"id":28,"date":"2011-11-25T10:40:36","date_gmt":"2011-11-24T23:40:36","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=28"},"modified":"2015-08-14T04:11:52","modified_gmt":"2015-08-14T04:11:52","slug":"cutting-costs-creatively","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/cutting-costs-creatively\/","title":{"rendered":"Cutting Costs Creatively"},"content":{"rendered":"<p><a href=\"http:\/\/news.tweak.com.au\/?p=28\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-49\" title=\"PKN\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2011\/11\/object000_1.jpg\" alt=\"pkn logo\" width=\"335\" height=\"84\" \/><\/a>In times of economic uncertainty, it&#8217;s tempting for many companies to cut back on branding and marketing.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/05\/Cutting-Cost.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29\" title=\"Cutting-Cost\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/05\/Cutting-Cost.jpg\" alt=\"PKN Cutting-Cost\" width=\"624\" height=\"850\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In times of economic uncertainty, it&#8217;s tempting for many companies to cut back on branding and marketing.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,19],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":4575,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/28\/revisions\/4575"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}