{"id":269,"date":"2014-05-11T15:17:22","date_gmt":"2014-05-11T05:17:22","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=269"},"modified":"2015-08-14T04:11:41","modified_gmt":"2015-08-14T04:11:41","slug":"thins","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/thins\/","title":{"rendered":"Thins Potato Chips &#8211; Snack Brands Australia"},"content":{"rendered":"<p>Thins chips are Australia&#8217;s favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate \u0003real flavour and lift quality cues.<br \/>\n<!--more-->Tweak created new pack architecture and food photography that is in keeping with today\u2019s modern food imagery. The revitalisation improves modernity, lifts quality cues and engages the consumer via tasty imagery. The Thins range is complimented by the recently launched &#8216;Limited Edition&#8217; Steak Sandwich variety.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-862\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2014\/05\/Steak.jpg\" alt=\"Steak\" width=\"730\" height=\"1006\" \/><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2014\/05\/Thins-Hero.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-789\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2014\/05\/Thins-Hero.jpg\" alt=\"Thins-Hero\" width=\"1000\" height=\"698\" \/><\/a><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2014\/05\/Thins-Range.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-790\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2014\/05\/Thins-Range.jpg\" alt=\"Thins-Range\" width=\"1000\" height=\"663\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thins chips are Australia&#8217;s favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate \u0003real flavour and lift quality cues.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":4555,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/269\/revisions\/4555"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}