{"id":215,"date":"2009-05-11T14:47:25","date_gmt":"2009-05-11T04:47:25","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=215"},"modified":"2015-08-14T04:12:09","modified_gmt":"2015-08-14T04:12:09","slug":"category-review-3","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/category-review-3\/","title":{"rendered":"Category Review"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-216\" title=\"Retail World Logo\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Retail-World-Logo5.jpg\" alt=\"\" width=\"335\" height=\"93\" \/>New products satisfy the coffee critic.<!--more--><\/p>\n<p>RIVA AR\u00d4ME &#8211;\u00a0Riva\u2019s new product offering in the freeze dried category included all important flavour and premium cues for this market. Deep colours, foil labeling and realistic photography were key in communicating quality.<\/p>\n<p>RIVA GOLD &#8211;\u00a0Riva needed to expand its range offering and break into the premium freeze dried category. This premium offering needed to convey high quality coffee cues and maintain a connection with Riva\u2019s brand values and imagery.<\/p>\n<p>RIVA INSTANT COFFEE &#8211;\u00a0Riva\u2019s dramatic pack changes were developed to spur on increased growth. A new bottle shape and premium coffee cues were developed to improve the presentation of the brand.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/shapeimage_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-217\" title=\"shapeimage_1\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/shapeimage_1.png\" alt=\"\" width=\"615\" height=\"337\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New products satisfy the coffee critic.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18,21],"tags":[],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging","category-retailworld"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"predecessor-version":[{"id":4604,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/215\/revisions\/4604"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}